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You are being followed — whether it is through the data that you create in nearly every aspect of your life, or by your government in order to have better control over its citizens. Currently, corporations claim your data as free raw material, later translated into behavioral statistics to improve the prediction capabilities of marketing techniques, and finally, used to influence human behavior. Simultaneously, social credit scores are being developed in some parts of the world to rank citizens and control their access to services. In a time where almost every breath you take is monitored, the need to discuss privacy and ethical regulations is becoming more and more urgent.