Brie Code is the Founder CEO of TRU LUV, a Toronto-based company healing our relationship with technology. TRU LUV’s entirely new model for interactivity reflects and amplifies our better natures of compassion and creativity, as a refreshing alternative to the gamification model of challenge and winning. Their model may also be connected to post-traumatic growth. TRU LUV’s first experimental app, #SelfCare has reached over 4m downloads with no advertising. Brie was previously an AI Lead at Ubisoft, and TRU LUV is now expanding into Sweden.